Got the B-roll. Stuck on what to write on it?

You’ve filmed the coffee. The laptop. The walking shot. The packing orders. The behind-the-scenes clips of you doing your job.

Your camera roll is FULL of perfectly usable B-roll...

But what on earth are you supposed to write over it?

Because filming the content is only half the battle.

You still need the words that make the right person stop scrolling and want to know more.

I've put together 101 ready-to-adapt HOOK ideas to give you somewhere to start.

This is free to our email subscribers, we'll also send you ideas, advice and offers. Unsubscribe at any time.

Inside you'll find hooks for:

B-roll Reels

Carousels

Captions

Educational content

Storytelling

Showing your expertise

Talking directly to your ideal customer

Selling without sounding like you're selling

So the next time you have a perfectly good piece of footage sitting on your phone, you don't have to think: “But what do I actually WRITE on it?”

Pick a HOOK.

Make it relevant to your business.

Add it to your content.

Post the bloody thing!

Hi, I'm Suze

I've spent over 10 years supporting small business owners, just like you!

I help you take the overwhelm out of Instagram with simple, practical strategies that help you get seen, build trust, and grow your business. I'm all about simple strategies that actually work.